There is a increasing trend for home builders and owners to create state of the art design centers for their clients and potential buyers to better evaluate the myriad of choices that comes with buying a new home, condo or office environment. Outside of the traditional “show home” these are multileveled visual and virtual buildings highlighting different layouts and configurations as well as the all-important upgrades. Often the elevation design, footprint, even basic layout is set but the final design touches – this fireplace, these cabinets, that set of window treatments – are time consuming and difficult choices for most home owners.
Obviously there is a direct link between the options available in show homes and what is eventually purchased by the home owner. So for home builders to shell out $500,000 to even a million dollars in these design center style showrooms, is a drop in the ocean. Even still, is there a better way?
The goal as always is to present buyers with the best representation of choice, the ability to see all the potential benefits and drawbacks of all the options within their budget. Getting your hands on the various sinks and facets is nice, but does that work with the paint they’ve chosen, or the carpet or the five different cabinet choices on the short list?
These design show room centers have already shown themselves useful and quite frankly, profitable. But what if you could open up all the choices available? The best equipped show room has only a handful of options they can show, they will always be limited by space and cost. Virtual show rooms on the other can could be loaded with every design choice. Want to see those 4 hardwood choices with these 6 paint colors, no problem. Want to see those 4 hardwoods against 60 paint choices, 600? Well you can’t do that in the physical showroom, so why not the Virtual showroom?
With the rapid rendering and inclusive ability of the VIMtrek software to get all the participants walking around in the same space, you could add the 600 paint colors, even 6000 or more if anyone really wanted to review that many. The point is that the goal is to better communicate and include the buyer into the design process, technology – easy to use and accessible technology – will get us all there faster than the fanciest showroom.